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CHILI BOMB

TYPEFACE

Courgette

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Open Sans

Regular | Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

COLORS

LITTLE ABOUT
THE CHILLI BOMB

Chilli Bomb are a local Oregon family owned food cart, offering wholesome gourmet chili made fresh with all natural ingredients.
My very own recipes always made gluten free.

PROCESS TO COMPLETION

PROTOTYPING

Chili Bomb needed a user-friendly, customized website design to showcase their menu and the amazing work they are doing, and to help visitors have an idea of what goodness awaits them. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, awards and accreditations, dedication to quality, and the science behind their products.

DESIGN CONCEPTS

Chili Bomb was launching a new branding approach, so it was important for the website design to fit into their signature look and feel. The palette emphasizes amazing food and spice, along with nutrition through attractive and dynamic colors. The clean, modern typography evokes Chili Bomb’s approachable, and professional brand personality.

BRINGING IT TOGETHER

The new Chili Bomb’s site brings their brand story to life through advanced home and product pages, as well as new pages that connect with visitors by sharing their mission, ingredient insights, and processes. A custom contact form and an improved Where to Buy section were developed for easier conversions. User experience is dramatically improved through intuitive search capabilities and related content recommendations. The new site elevates Chili Bomb’s image as a trusted educational resource on nutrition and wellness, and delivers a seamless e-commerce experience.

THE RESULT

  • Create brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a more user-friendly and more visual product story with improved navigation and filtering
  • Implement a fully responsive solution backed by WordPress CMS